Does my business need video content?
This is a question many small businesses in Powell River, up and down the Sunshine Coast, and across Vancouver Island are asking: does my business need video content? The honest answer is maybe… Video can be a powerful tool, but only when it has a clear purpose and is part of a bigger plan.
At qathet Media, we believe video should never exist for the sake of video. It should serve your business, your community, and your audience in ways that matter.
When video makes sense
Video is most effective when it’s created with intention. Here are a few examples of when it can make a difference:
On your website: A short “about us” video can build immediate trust by letting people see and hear the human side of your business.
On social media: Clips made for Facebook or Instagram can connect with people right where they already spend their time.
At events: Capturing a community gathering, milestone, or celebration allows the impact to last long after the day itself.
For products and services: A short demonstration or explainer video can answer questions before they are asked and help people feel confident in choosing you.
When video might not be worth it
Not every business needs video, and not every video adds value. Here are times when it might not be the right fit:
If there is no clear idea of how or where it will be shared.
If there is no follow-up plan and the video risks sitting unused for years.
If the message does not reflect what your audience actually needs or cares about.
In these cases, video can turn into an expensive “digital ghost sign” that sits on a platform but does not connect with anyone.
Is video right for you and your business?
Making video work on a small budget
Budgets are often tight in smaller communities, which is why strategy is so important. A single well-planned video can do more than several rushed ones.
Here are some ways to make video work without stretching your resources:
Be targeted: Choose one platform where your customers are most active and focus your content there.
Provide value: Share tips, insights, or behind-the-scenes glimpses that give your audience something meaningful.
Think about the funnel: One video cannot do everything. Plan for awareness, engagement, and eventually action.
Refresh over time: Your message will grow and change as your business does. Video should evolve along with it.
The value of professional video
In a small market, standing out matters. Professional video elevates your brand and signals that you take your work and your customers seriously. It adds credibility, builds trust, and often makes the difference when someone is deciding between two businesses.
Even one or two high-quality videos, if used strategically, can anchor your online presence and grow your visibility over time.
The bottom line
So, does your business need video content? Maybe. The better question is whether video is the right tool for your goals right now. Used with intention, video can help you connect with people, tell your story, and strengthen your community presence.
At qathet Media, we see video not as a transaction, but as a relationship-building tool. If you are curious whether video is right for you, we would be glad to have a conversation about your story and where you want to take it.
